Safer Roads Promoted By Toll Operators
Several toll operators have come together to team up with the Professional Models Association of the Philippines (PMAP) to launch a campaign that promotes road safety. Among these operators are Skyway O & M Corporation (SOMCO), Manila Toll Expressway Systems Inc. (MATES), Star Tollway Corporation (STC), and Private Infra Development Corporation (PIDC). This project stems from PMAP's "I AM PMAP" campaign, which calls on people to become exemplary role models to society. This road safety movement has led to the creation of several materials such as billboards and travel guides, with several other activities planned ahead. Also a part of these activites are one of the Out-of-Home industry's leaders HDI Admix, and the Global Road Safety Partnership (GRSP) group. MATES operates the South Luzon Expressway (SLEX), which runs from Alabang to Calamba, Laguna.
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